Textual Analysis- Viking Death March (Billy Talent)

Artists: Billy Talent

Genre:  Punk Rock/ Post Hardcore

Who Directed/Published it?: Billy Talent

When was it created?: May 25th 2012

Mise En Scene
The whole of the clip looks to be set in 4 locations all around the same area, the 1st is in the audience, where the camera man gets shots of the audience and shots of the band for the audience's perspective. The 2nd location is on the stage with the band, looking down on the audience, and looking at the band with their instruments, this makes the viewer feel like they are on the stage with the band. the 3rd location is back stage, there is only 2 shots from back stage and both of them are the lead singer walking on to the stage. The final location looks to be from a helicopter, where the cameraman gets shots of the band and the audience from above, so that the viewer can see all of the gig at once.



These screenshots show all four different locations of where the band are shot from, the first is in the helicopter above the whole stage where all can be seen, the second is from the crowd, so the band can be seen for a audience kind of view, the third is from backstage, so that the viewer feels like they are there with the band watching them play from behind and the forth is from the band's point of view which is on the stage itself.

Costume and Make up
The band look like they are not wearing any makeup, but the costumes that the band looks to be normal, everyday clothes, all of the band are wearing jeans, a t-shirt, and trainers, this shows that they want to feel comfortable whilst playing their music, the audience also seem to be wearing normal clothing, this shows that it is not a special occasion for the audience, they just came as it is fun, not that it is of importance.

Props
In this video they used a lot of props, such as speakers and banners, microphones near the drum kit were used, to make sure the drummer was heard. They also used lights so that the band could be seen by the audience, also boxes that the equipment came in is on the stage to, these are usually there for the band to kick as they get very excited when on the stage. Also the bands instruments are seen, as the video wouldn't be very good if the band were just standing there. All of these props add a concert/gig feeling to the video, so that the viewer feels like they are there watching the band.

Lighting
The lights that are in the video are artificial, as they were set up with the setting so that the audience could see the band, whilst they are playing. Also the lights that shine on to the audience are very fast paced lights, meaning that they come on and go off very quickly, this causes the audience to get more excited and also adds effect to the video.

This screenshot shows all of the lights that are behind the band and make the band visible to the viewer and to the audience in the video, also in the screenshot below the first you can see the colour changes from normal lighting to a red and orange lighting filter, to attract attention and to make the scene more entertaining and lively.

Colour palette
The colour palette is a mix between dark colours such as black, because this is the colour that most people associate with the music genre, as it is a very angry music type, light colours such as bright white, these colours add transitions to the video and make the video more dramatic. Other colours are used such as red and orange, these are very obvious colours, meaning they stand out the most in the video and they also add some colour to the video.

Camera techniques
There is a variety of camera angles in this video, for example there are pans, close ups of instruments and microphone, long shots of the stage, zooming in on the band members, a few birds eye view shots, lots of slow motion are in the video. The pans allow the viewer to see all of the setting, and allowing them to get a feel for the setting. The close up of the instruments add effect to the video and make the video more lively, instead just a shot of the guitarist strumming from a normal distance, there is a close up allowing the audience to see more of his instrument than if they were in the audience. The longshots also allow the audience to see more of the stage, instead of them facing the audience, they get to see more of the stage and how the stage was laid out. The zooms make the viewer feel like they are getting closer to the band member and adds effect to the music video, because usually when you zoom in on something it is of some importance and it adds effect. The birds eye view adds a sense also allows the audience to see more of both the stage and the audience, they can see what banners are up, where each band member is stood. finally the slow motion makes it more memorable and dramatic, as if something is in slow motion is looks amazing, for example, when the drummer was in slow motion it looked amazing, then it sped up so that the drummer could hit the snare at the right beat.

Editing Techniques
There is a couple of editing techniques found in the video, for example there are a lot of cuts in this video, by 30 seconds in the video there had been at least 25 cuts, this is done to keep up with the fast paced music that is playing. There is also filters that are over some shots, these filters are also very fast moving, and this is done because the music is very fast paced, meaning that the filters would be fast paced for the video and the music to be consistent. The music video would not be very good if the music was very fast and the video was of corn swaying in a field. There are a couple of fades that can be seen in the beginning of the video, this is done so that it pulls the audiences focus away from the item closest to the camera. Finally there is also screen filters, these make all of the images on the screen a certain colour, or they can make everything have that a tint of that colour, this has been done to add a bright colour to the whole scene.

Target Audience
The target audience of this video would be people that like the Punk Rock/ Post Hardcore genre of music. The age range of the target audience of the video would be people that are between the age of 15-20, these tend to be the people that like the Post Hardcore/Punk Rock genre. The gender of the target audience could be male or female, as this is not a gender specific music genre.