Cast And Crew

This is a list of all of the Cast and Crew Members that will be in our Music Video.
Cast:
1) Shaun Garbett plays the main character in the music video
2)Sarah Garner Jones plays the main characters ex girlfriend in the video
3)Reeno is the guitarist
4)Moose Cooper is the drummer
5) is the bassist
6)Simon is the vocalist for the band

Crew:
1) Shaun Garbett Helping Hand
2) Daniel Tait (Camera Man)

Audience Research

Audioslave is a American Rock Supergroup. The band members in Audioslave are Chris Cornell (Soundgardens Vocalist), Tom Morello (Rage Against the Machines Guitarist), Brad Wilk (Rage Against the Machine Drums) and Tim Commerford (Rage Against the Machine Bass and Backing Vocals). I got an idea of the bands audience, as both of the bands that the in Audioslave are from the 90s grunge era, then the audience must also like 90s grunge. But Audioslave was made in 2001, and in 2000 Grunge was considered dead by the media, but on the other had there was a lot of post grunge bands out like Foo Fighters and Shinedown.

On the Audioslave wikipedia page, down the centre there is information about the band and how it all started, but on the right hand side there is a tab that show the other bands that are like Audioslave. These bands are shown in the image above. Bearing in mind that Rage against the Machine and Soundgarden are the two bands that created Audioslave, this shows that they have used the fans from the first two bands to advertise the Audioslave Band.

On the Audioslave Amazon page there is a tab that is labeled "Frequently Bought Together", it shows what the customers have purchased together with the first album they brought. This would boost the sales of all three of the albums, as they all show together and their is a small offer on them. 

Also on the Audioslave Amazon page, there is a tab that shows what the customer brought as well as a Audioslave album, and all of the albums that are shown in this tab are related to the Audioslave band or  the bands that formed Audioslave (Soundgarden, Rage Against the Machine), also there is one solo album that can be seen, which is by Chris Cornell, who is the lead singer for Soundgarden and Audioslave.

Video Questionnaire

Questionnaire
1)Can you introduce yourself?
2)How old are you?
3)What type music do you like? (Rock&Roll, R&B, Reggae, Dubstep, Metal)
4)Whats you favorite band or Artist?
5)Do you like Audioslave?
6) if yes, how did you hear of them?
7) if yes, why do you like them?
8) What do you like to see in music videos?
9) What kind of music videos do you like? (Narrative Based, Performance Based, Concept Based)

Rational of Why we chose our song

There are many reasons as to why I chose this song for my music video, I thought it'd be a great track to use as it's a slow starting song which would be a great opportunity to use some overcranking and test my skill with overcranking. as the song progresses into the chorus, the song gets more upbeat, this would be another great opportunity to test my undercranking skills, so in my opinion this song is a great choice for me to incorporate a lot of the skills I have learnt.

Another reason why I chose this song would be because the lyrics would fit really well with something visual. The song lyrics itself talk about a man walking around, and seeing things that remind him of his past, so the idea I came up with would be to do a Narrative Performance Video.

Another aspect I had to think of was the resources available to me at the time which was another brilliant reason for choosing this song, it fits well with the resources available to me. The typical conventions of the genre (Post Grunge) is mostly wearing casual clothes with jeans (usually stonewashed) which isn't actually that hard to come by making it very easy to get the resources that I will need.the video below is another typical Post Grunge song, throughout the video you will see the type of clothing they're wearing is quite casual and simple.

As you can see they're not looking very flash, so costumes would be easy to produce.
Other resources I will need will be the instruments as it's a performance piece and a narrative piece. these would be easy to get, as the music department is available to me for making my video and I am a musician myself so a lot of the materials shouldn't be a problem.

Treatment for Music Video

Setting/Location Shots
We have some initial ideas of where the video could be set. The first idea we had ideas that it could be set in alley ways, where it is dark and gloomy, to show how dark the character feels at that time, then we were going to have another setting in a very lit location, to show that the character now feel better, and enlightened, as he finds things that reminds him of the past.

Colour Pallet
The colour pallet that will be used will be a light blue tint, to lighten the mood, and when he sees things that remind him of the past it will be a grey coloured background to show the audience that it is back in time to make it more obvious to the viewer.

These are two examples of the tint that will be over our footage, these will be over our footage to lighten the mood of the video as in some locations the video will be sad as the music is slow.

Brief Overview of narrative

The narrative of the video is that the character is walking around his home town, and seeing items that cause him to remember things about his past, such as a sofa where him and his girlfriend used to sit and talk, or a step outside a shop where him and friends used to hang out, and just places where he used to grow up and memories from his past.

Inkeeping the Genre

The genre of music is post grunge, it inkeeps with the genre quite well as all the actors in the music video will be wearing stone washed jeans, which is a key aspect in the post grunge/grunge genre. we're also closely following the conventions of a grunge music video by watching many videos in the same genre and getting ideas and tips for how we should go about doing ours.

Here is another Post grunge band called Soundgarden, they did songs such as "Fell on Black Days" and "Black Hole Sun".

Costumes and Props
The main costumes that will be used will be just general, basic outdoor clothes, but still following the 90's grunge era conventions such as stone washed jeans and basic T-Shirt just to make the bands image seem normal.

The images below show the kind of basic clothing that the actors during the video, will be wearing, this shows that they are just out on a normal day and are not doing something of any importance, because they are not wearing suits.

Textual Analysis- The Pretender (Foo Fighters)

Artists: Foo Fighters

Genre: Hard Rock/ Post Grunge

Who Directed/ Produced it?: Gil Norton

When was it Created: August 21st 2007

Record Label: Roswell/RCA

Mise En Scene
The setting looks to be in a large building, such as a warehouse, or a studio. This can be told by the large space that the band are playing. Also the building is very well lite, meaning that all the lights have to be on the ceiling, another characteristic of a warehouse or studio. Also there is a shine on the floor that shows that all of the lights are on the ceiling. It could also be a hanger as the roof seem to curl down at the edges, which is a characteristic of a hanger.

This is a screenshot of the roof of the scene, as you can see the roof is in a semi-circle shape, this is a characteristic of a hanger, this would explain the large empty space, and the very well lit room.

Costumes and Makeup
All of the band members look to be wearing all casual clothes, such as shirts and jeans, this makes it look like a less formal video, and that the band wishes to play comfortably and look fashionable as well. Also if all the band members were wearing black suits then their clothes would be very formal but very plain and boring, which would cause the video to be plain and boring. Also the members of the band excluding the lead singer are wearing black clothes, so that they stand out with the red wall behind them, also the Lead singer looks to be the only person that is wearing white, this goes with the story in the song, that he is not going to stand in the crowd anymore. Also the SWAT teams that are seen in the clip,  they are dressed like that, to show that they are the authorities to stop them from standing out of the crowd and rebelling.


Props
There are quite a few props that can be seen, the first noticed is the bands instruments and speakers, also the lead singers microphone, this shows that the band are actually playing their music. Other props that are seen are the Batons and riot shields that the SWAT are holding, this makes them look more genuine and authentic, it also adds the feeling that the band are going to get beaten and lose.















This is a screenshot of the band with the their instruments, it also shows the speakers that the band members are using. The screenshot also shows some other equipment of to the sides of the shot, this could also show that the setting is a warehouse where equipment has been stored.

Lighting
The lights that are used in the authentic, as they were all ready there when the band arrived. These lights are used to make the setting brighter and clearer, also so that the audience can see the band, and can see more of the setting, such as the area where the SWAT teams enter.



This screenshot shows all of the lights that can be seen in the scene, this also shows that all of the lights are not artificial, as all the lights were there before the video was set up for shooting, plus all of these lights on the ceiling keep the whole scene lit up very well and make everything in the scene very easy to see and clear.

Colour Palette
The colour palette of this video is very bright and clear, but all that changes 3:28 where the wall/paint thing behind the band explodes, then the colour palette changes to a bright red colour, but the visibility is very low and difficult to see.



These screenshots show the difference in visibility between when the wall is there and behind the band, before the main drop in the song, and after the main drop in the song where the wall behind the band explodes blurring all the vision, but allowing the viewer to only just about see what is happening.

Camera Techniques
There are a lot of camera techniques that are used in this video, they are:
Long shots- this allows the audience to see all of the setting and more of what is happening in the setting.
Worms eye view- This makes the singer look larger and more powerful that he is.
Close ups- there are a lot of close ups in the video, mostly of the lead singers face, but also there is on of the lead singers hand as he applies a bandage, this allows the audience to see what the lead singer is doing
Zooms- There is a zoom of the side of the lead singers face, this adds some effect to the video, and also allows the audience to see more of the lead singer.
Low Track shot- This happens close to the beginning of the video, it moves very quickly towards the lead singer and a almost floor level angle. This adds the effect that something is approaching the lead singer.
Tilt- When the camera is facing the lead singer, the camera all of a sudden turn and face the ceiling, or something different entirely, it looks like the camera got knocked out of shot.
Pans- There is a pan behind the lead singer, this allows the audience to see what is in front of the lead singer.
All of these camera techniques happen at a high speed, this has been done so that it adds excitement, because the camera is moving fast the same as the music is playing fast.

Editing techniques
There is only a few editing techniques found in this clips. They are cuts, they are lots of fast cuts in the clip, this is to add intensity to the video, and is also done because the music is playing fast, the music video would not be very good if the video was very slow but the music was played at a high speed. The other editing techniques that is in the video is Slow motion. The music slows down when the SWAT teams charge towards the band, so slow motion is moved to make the SWAT teams move very slowing like the music, this makes the music video very consistent.

Target Audience
The target audience of this video, are people that listen to the Hard Rock/ Post Grunge genre of music, or people that like listening to Foo Fighters, also its for those that like angry songs such as this one. The age range of this music is people between the ages of 14-19 as that is the rebellious age in someones life.

Textual Analysis- Paranoid (Black Sabbath)

Artist: Black Sabbath

Genre: Heavy Metal/ ProtoPunk

Who Directed/Produced it?: Rodger Bain

When it was created: August 1970

Record label: Vertigo

Mise En Scene
The setting of the clip looks to be set in the middle of a large building. The scene is very difficult to pick out as, no audience is seen in the video and also that large wall behind the band is very confusing. But in the corner of some of the shots, a curtain can be seen and a light on a stand can be seen, showing that they have chose this area for their music video.

Costumes and Makeup
The band look to be wearing everyday clothes of the 1970's, such as wooly jumpers, plain shirts and trousers, this shows that they don't care what they look like, they just want to be comfortable whilst they are playing. But ironically the lead guitarist has a cross on a necklace, which is odd because most people think Heavy metal is about death and satan and killing each other, but the guitarist is wearing a christian cross.

Props
There are only a few props visible, there is only the bands instruments, that make them look like they are playing the song, and also that giant wall in the background that spins, that is there to make the scene more full instead of having the band playing in a empty room, they are playing with a mysterious wall in the background, and its also there to attract the audiences attention. Plus a curtain and a light that can be seen in some shots, but I don't think they are supposed to be in shot.

Lighting
All the lights in this video are artificial in this clip, they have used these lights to make it brighter and easier to see everything in the setting such as the band members and their instruments.They have also use lights to make the areas beside the wall to change from dark to light very quickly.

Colour Palette
As the video is from the 1970s and colour television was still in the making back then, the video's colour palette is black and white, but this is good as it goes with the old song that is being played, and if any viewer was alive in the 1970's, then it would bring them a lot of happy memories.

Camera Techniques
There is quite a few different camera techniques. There are close-ups which allow the audience to see that person's facial expression or get a closer look at what is in the shot such as the guitarist's guitar. There are zooms, mostly zoom outs, this allows the audience to gradually see more of what they were focused on, for example when it slowly zooms out, it eventually shows that the person they were focused on was the guitarist, as he is holding a guitar. Also there are pans which allow the audience to see the whole setting but on some occasions see to much of the setting. There are groups shots as well that allows the audience to see all of the band in one shot, so that they can see the guitarist, the bassist, the drummer and the singer all in one shot, this helps the audience to remember what the band looks like.

Editing Techniques
Because the video is from 1970 there is not many editing techniques, as you would get in a newer more up to date music video. There is only cuts through out the whole of the video, there is no other editing technique found in the video, but there is 32 cuts throughout the whole video.

Target Audience
The target audience are those that like heavy metal music, or like to listen to the Black Sabbath band. The age of the target audience is more for the older people such as 50, 60s and up, as they are the ones that stick to the music they heard as a child. The gender of the target audience is mostly males, as they are more into guitars and head banging music such as this.